Be Free. Live Proud. has been developed alongside young people and is intended to reach youth and young adults aged 18-24.
Messaging throughout this campaign and its assets are meant to be compassionate, positive and understanding, with a core focus on connection.
In partnership with DHSS and Elasticity this campaign strives to raise awareness of the larger consequences of tobacco and nicotine use, raise the self-confidence of the target audience and motivate them to reconsider their use of tobacco and nicotine products and raise awareness of the resources available to those looking to quit and drive them to make use of those resources.
The content is designed for easy posting and integration into your own social media and communication plans regarding quitting tobacco/nicotine. Please feel free to reach out to Brittany Carpenter at bcndf@missouri.edu with any questions about this campaign.
